CASE EXAMPLE: LIVELLE MULHOLLAND

Livelle Mulholland brand activation case example showing the website, mobile experience, sales materials, floor plans and marketing used to make the future community feel tangible.
Livelle Mulholland case example results showing brand creation, lead generation, depositor conversion, financing support and strategic leadership through the start of construction.
Livelle Mulholland case example showing the creation of a luxury Life Plan Community brand before the development was physically built.
Livelle brand strategy case example showing the Creator, Nature and Luxury pillars that shaped the name, positioning and promise “Created by nature. Elevated by luxury.”
Livelle demand-generation case example highlighting more than 1,600 inquiries, direct mail driving over 80% of priority depositors, and the $1,000 refundable priority deposit program.
Livelle Mulholland case example outlining the challenge of generating qualified interest and priority depositors for a greenfield senior living community during pre-construction.

The work featured here was completed during my time in senior agency leadership roles, in collaboration with agency teams and client partners. These examples reflect the strategic roles I personally led or helped lead.

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