CASE EXAMPLE: CHARTER NEXT GENERATION

Charter Next Generation case example showing the unified CNG brand platform created to support growth, engagement and broader business impact.
CNG case example featuring the Enhancing Lives for a Better World purpose that became the foundation for the company’s brand strategy.
CNG employer brand case example featuring the Own Your Moment platform, employee ownership pillars and recruiting campaign materials.
CNG brand strategy case example explaining the challenge of unifying two established companies around a clear platform for growth, sustainability and employee ownership.
CNG corporate brand case example showing website strategy, positioning and messaging built around innovation, sustainable materials and long-term growth.
CNG case example results showing long-term brand adoption, employer-brand integration, business expansion, industry recognition and strategic leadership role.

The work featured here was completed during my time in a senior agency leadership role with Plan B, Inc. in collaboration with agency teams and client partners. These examples reflect the strategic roles I personally led or helped lead.

← Back to Case Examples
Next Case Example →